No Noise

We live in a world full of logos and sometimes it's just too much. So Selfridges decided to make the logo noise go away with their No Noise campaign. I love it! They asked a bunch of brands to design their products without the logos. Of course you can recognize the products from the shapes of the bottles or other visual things but still! The idea of making your shopping environment a bit relaxing and more quiet for your eyes is just brilliant.